Virginie

Mahé

Places branding and public communication

Place marketing & communication Project manager

Agence MMAP - Lyon - France(Since January 2011)

• Marketing strategy : positioning, targeting,strategic watch
• Naming and graphic identity researches
• Communication strategy and plan
• Communication tools production
• Customer relationship management
• Projects management (including administrative & financial)
• Responses to calls and direct marketing
• Agency identity & corporate tools

• Only Lyon (Lyon city brand)
• Alsace region brand
• Autolib' Lyon (carsharing)
• Cap'com (french public communicators network)
• Lyon Parc Auto (Lyon parkings manager)
• Saint Etienne (city)
• Le Doubs (administrative department)
• Champagne-Ardenne region Tourist Office
• Lyon Airport

• Communication agency based in Lyon and specialized in place marketing and territories identity.

• www.mmap.fr