Virginie Mahé
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Professional statusCurrently employed
Job/career Open to opportunities
Welcome on my resume
Graduated in public communication and place marketing (Audencia, Sciencescom), I work on territories projects (innovation, notoriety, image & development issues). I'm project manager at Agence MMAP, communication agency based in Lyon and specialized in place marketing and territories identity.Some particular topics to me :
- place brands and in general attractiveness issues
- digital innovative practices & tools related to cities (e-governement, open-government, smart cities, open data...)
- collaborative practices & networking
- public communication
Professional experience
Place marketing & communication Project manager
Agence MMAP - Lyon - France(Permanent contract - Since January 2011)
- Marketing strategy : positioning, targeting,strategic watch
- Naming and graphic identity researches
- Communication strategy and plan
- Communication tools production
- Customer relationship management
- Projects management (including administrative & financial)
- Responses to calls and direct marketing
- Agency identity & corporate tools
Communication projects manager
Vecteur Public - Nantes - France(Apprenticeship - August 2010 - December 2010)
- website conception and edition
- responses to calls
- direct marketing
- strategic watch
Destination marketing
Pôle Touristique International "Vendée Côte de Lumière" - St Gilles Croix de Vie - France(Student project - October 2009 - December 2009)
- revitalizing the frequenting of the hinterland
- developping the off-season tourism
Corporate image survey
Fédération Nationale des Entreprises Publiques Locales - Nantes(Student project - December 2009 - April 2010)
- comparative analysis of the press book
- interviews of journalists and elected representatives
- communication's plan
External communication's plan
Pôle de compétitivité Génie Civil et Ecoconstruction - Nantes(Student project - October 2009 - March 2010)
- internal audit
- benchmark in building and civil engineering
- external communication' plan for 2010
Assistant manager of summer camps
Telligo - Figeac - France(Fixed-term contract - July 2007 - August 2007)
- hosting and guiding the meetings of the animation team
- adapting the programm to the public
- conceiving and leading fun and educational activities
- managing the planning
Education
Master - Public Communication and place marketing
Audencia (Sciencescom) (September 2009 - December 2010)
- - theoretical lessons
- real cases and projects
Master in Roman History
University of Nantes - University of Rome (January 2007 - January 2009)
- Research about the governance in the roman provinces
Bachelor's Degree in History
University of Nantes (January 2005 - January 2007)
Skills
Marketing and Communication strategies for territories
- Knowing of the public communication & place marketing issues
- Collaborative practices and networking
Communication projects management
- audits and benchmarkings
- communication strategies and plans
- planning and budgeting
- customer relationship management
- communication tools production
Digital
- 2.0 tools & community management
- strategic watch
- mind-mapping
Internet
- blog of the 'Observatoire de la Communication et des Médias de Sciencescom'
- Pack Office ; Mac ; 2.0
- business intelligence (netvibes & twitter)
Foreign Tongues
- French (mother tongue)
- English : fluent
- Italian :fluent
- German : read & understood
- Greek : understood
