Places branding and public communication

Virginie Mahé

Virginie Mahé
    Info
  • 25 years old
  • Lyon  (69) France
  • Driving licence

Professional status
Currently employed

Job/career Open to opportunities

Welcome on my resume

Graduated in public communication and place marketing (Audencia, Sciencescom), I work on territories projects (innovation, notoriety, image & development issues). I'm project manager at Agence MMAP, communication agency based in Lyon and specialized in place marketing and territories identity.
Some particular topics to me :
- place brands and in general attractiveness issues
- digital innovative practices & tools related to cities (e-governement, open-government, smart cities, open data...)
- collaborative practices & networking
- public communication

Professional experience

Education

Master - Public Communication and place marketing

Audencia (Sciencescom) (September 2009 - December 2010)
  • - theoretical lessons
    - real cases and projects

Master in Roman History

University of Nantes - University of Rome (January 2007 - January 2009)
  • Research about the governance in the roman provinces

Portfolio

Skills

Skills
Skills
Date

10/03/2010


Skills

Marketing and Communication strategies for territories

  • Knowing of the public communication & place marketing issues
  • Collaborative practices and networking

Communication projects management

  • audits and benchmarkings
  • communication strategies and plans
  • planning and budgeting
  • customer relationship management
  • communication tools production

Digital

  • 2.0 tools & community management
  • strategic watch
  • mind-mapping

Internet

  • blog of the 'Observatoire de la Communication et des Médias de Sciencescom'
  • Pack Office ; Mac ; 2.0
  • business intelligence (netvibes & twitter)

Foreign Tongues

  • French (mother tongue)
  • English : fluent
  • Italian :fluent
  • German : read & understood
  • Greek : understood

Interests

Sport

  • Volley-ball for 12 years

Travel

  • England, Spain, Italy, Swiss, Greece..

The arts

  • museums, exhibitions
  • calligraphy

Going out

  • theater
  • concerts
  • exhibitions, festivals...